The poster that started it all.
In September 2013, VITAMIN W Media, The 3% Conference and Miss Representation announced a competition called “Feminism is for Everyone” challenging people to “Rebrand” Feminism with new visual communication that would get everyone excited.
Mariam, an Art Director in NYC, who considers herself a feminist, learned about the contest and decided to give it a shot. After some thinking and lots of research, Guessous realized that many people have a negative view of feminism and most don’t fully understand the definition. So she decided to simply explain the concept and let decide whether it resonates or not. It’s a choice.
This poster won the contest and has been widely shared around the internet since then–thank you Upworthy. We realized that many people agree with us and believe feminism is a good thing, so we decided to take action and bring all our voices together.Download